Novartis Animal Health – Ethicon® Sutures Johnson & Johnson partnered with Novartis Animal Health to transform Ethicon®, the world’s number one provider of sutures for humans, into the world’s number one suture for animal surgeries. The challenge was to train the sales force on the new product, increase sales and introduce the offering to the veterinary community. Jolt Interactive created a fully-integrated campaign that made a solid connection to the target market through fresh, innovative solutions, exceeding the original sales forecast faster than projected.

October 9, 2014